I’m still trying to see everything that came out in 2013 to make my ten best movies of the year list, but I’m all set to go for my annual top trailers countdown, as I’ve spent the weekend attempting to recall which spots were the most memorable of 2013.
This may be cheating a bit, to simply make one of the most intense scenes from your movie the trailer, but it was a probably the most effective spot Gravity could have crafted. Using the initial disaster where the Hubble is destroyed by debris and showing Bullock floating out into space was usually ten times as gripping as whatever full-length movie was actually following the trailer.
4. IRON MAN 3
I may not have been as gaga about Iron Man 3 as everyone else, but the Mandarin voice-over trailer for the film was simply incredible, and it did a great job tearing down Tony Stark/Iron Man, and making him seem vulnerable and broken by the end.
3. MAN OF STEEL
No one does a blockbuster trailer like Zack Snyder, and he has three separate spots for Man of Steel that were all fantastic. I think my favorite is the final trailer. Any trailer that can consistently give me the chills the way this did is worthy of a high spot on this list.
2. THE WOLF OF WALL STREET
I haven’t gotten around to seeing The Wolf of Wall Street, but the “Black Skinhead” based trailer is far and away one of the best of the year, and was a better ad for Kanye’s Yeezus album than anything else he possibly could have done himself.
1. THE GREAT GATSBY
I just realized that Leo DiCaprio is in both of my top two movies here, though I doubt he had anything to do with the creation of either trailer. Rather, this time instead of Martin Scorsese, he’s paired with Baz Lurhmann who made The Great Gatsby look like it was going to be one of the most impressive, overblown films of the year. The Gatsby trailer doesn’t have just one great song, but three, and expert editing blends the modern music with the period of the film in a way only Baz Luhrmann can. Alas, the final product was less than memorable, and sometimes movies work far better in three-minute trailers, rather than three-hour features.